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Telly Award: Bronze

Social Video

ADC: Bronze

Television/Film/Online Video

A Perfectly Choreographed Clean

 

Watching a Roomba navigate your meticulously arranged furniture with ease is mesmerizing. The way it maps and cleans homes— it’s almost an art form. So we're shining a spotlight on the magic of the Roomba’s ‘house-mapping’ capabilities.

 

:06 SOCIAL

 

:60 SPOT

 

MERCH

After this campaign’s launch, buying a Roomba will come with the expectation of not just a clean home, but a show.

So now, when you buy a Roomba, you can choose from a collection of bouji outfits to dress it in.

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COLLABORATION

The Roomba will make its dancing debut on Dancing with the Stars as a celebrity dancer.

From the Robot to the Rumba, this little vacuum is ready to wow on Season 26.

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BTS

who else misses ad school? ✋

COPYWRITER - Hannah Kirkeiner

ART DIRECTOR- Tessa Memmott

DIRECTOR & EDITOR- Derrick Trotman